5 Challenges to Lead Management

5 Challenges to Lead Management

You know the drill: sales leads come in, they’re qualified, nurtured toward being “sales ready” and deposited into CRM in hopes of conversion. Sounds simple enough, but once the leads hit an organization’s CRM there’s a lot at play – challenges that can cause unnecessary frustration or even jeopardize a sale. Will your channel partner be proactive? Will your sales rep close the communication loop letting you know how it all turned out?

The good news is – we’ve been there – and we know what it takes to get the conversion.. Check out our simple strategies for addressing the top five most common lead management challenges and how you can learn to navigate them successfully. With a few small but significant tweaks, you’ll set yourself up for better results, create greater customer confidence, cement better relationships and increase your likelihood of securing repeat business.