110 Marketing Stats from Digital Summit Detroit

110 Marketing Stats from Digital Summit Detroit

Sep 13, 2017 by Emily Gunderson

Tuesday, September 12, our very own Jerry Troke attended Digital Summit Detroit. Look out for our upcoming blog post recapping the event. For now, ponder these 110 digital marketing stats presented at the summit. Which ones are most suprising to you? Let us know in the comments!

  1. 88% of consumers have purchased a product they pinned, and 49% have purchased 5 or more products they've pinned source
  2. Nearly 60% of search queries now come from mobile devices source
  3. 65% of senior marketing executives believe that visual assets (photo, video, etc.) are core to how their brand story is communicated source
  4. More people own a mobile phone than a toothbrush #Yuck source

  5. Only 44% of B2B marketers say their organization has a clear content marketing strategy source
  6. 68% of Instagram users engage with brands regularly source
  7. 70% of marketing execs state they will increase their martech spend in 2017 source
  8. With as little as 6 hours per week invested in social media marketing, 81% of marketers reported increased traffic source
  9. 65% of B2B companies have acquired customers through LinkedIn ads source
  10. Pizza, steak, and sushi are the most Instagrammed food source
  11. 92% of small business owners believe social media is important for their business source
  12. 65% of Snapchat's 100M daily users upload photos source
  13. 79% of Facebook’s revenue comes from mobile advertising source
  14. 75% of online content consumption will be mobile at the end of 2017 source
  15. 88% of consumers say that personally relevant content improves how they feel about a brand source
  16. 92% of online consumers don’t intend to buy during a first visit source
  17. Pinterest has 150M monthly users source
  18. 70% of marketers plan to increase their video advertising spend in 2017 source video camera
  19. The word "video" in an email subject line boosts open rates by 19% and reduces opt-outs by 26% source
  20. 51% of B2C marketers have SEO optimized their blogs for mobile source
  21. Social media marketing budgets are projected to double over the next 5 years source
  22. 36% of 18–29yo Americans use Twitter, more than any other age group source
  23. 78% of consumers rank email as the most preferred communication platform source
  24. Adding an image to content increases information retention by 65% source
  25. 88% of consumers who mobile search a local business call or go to that business within 24 hours source
  26. 46% of respondents find research reports the most effective types of content used source
  27. President Trump has been retweeted more than 3.5 million times since entering the presidential race source
  28. Tweets with images received 150% more retweets than tweets without images source
  29. 87% of customers think brands need to put more effort into providing a consistent experience source
  30. 37% of content marketers never complete a content audit source
  31. 69% of adult Americans are now social media users source
  32. 71% of marketers use visual assets in their social media marketing source
  33. 90% of marketers use social media for business source
  34. Mobile will account for 72% of US digital ad spend by 2019 source
  35. YouTube viewers consumed over 100M hours of "how-to" & DIY content in 2016 source
  36. The Top 3 paid social media portals are Facebook, Twitter, and Google source
  37. Customers convert at a 129% higher rate when social media is part of the buyer’s journey source
  38. Top-performing content is 3X more likely to be emotionally focused source
  39. 72% of consumers studied stated that seeing Instagram photos of a product increased their likelihood to purchase source
  40. 94% of all global mobile & tablet search is on Google source
  41. Segmented email campaigns yield a 760% increase in revenue source
  42. Facebook's population is almost 4X greater than the US population source
  43. Embedding video on your landing pages can help increase conversions by as much as 80% source
  44. 53% of emails are opened on mobile devices sourcetwitter birds
  45. Twitter has 320M monthly users #IncludingYou source
  46. 80% of teens use Snapchat at least once a month source
  47. 52% of customers are less likely to engage with a business after a negative mobile experience source
  48. Mobile accounts for 50% of LinkedIn traffic source
  49. 83% of female internet users are on Facebook source
  50. 48% of B2B marketers have a documented editorial mission statement as part of their content strategy source
  51. 41% of 18–34yo Americans use Snapchat source
  52. By 2018, 2.5B people globally will use social media source
  53. Since its launch, @POTUS has received 1.5M messages on Facebook source snapchat
  54. 70% of SnapChat users are female source 
  55. Long-form content performs better on Google search results (the average Home page now contains 1,890 words) source
  56. #MondaysSuck as it's the day with the most subject line email mistakes source
  57. Marketers state their most important content as blogging (45%), visual assets (34%), and video (19%) source
  58. Facebook Live video is watched 3X longer than regular video source
  59. 80% of digital marketers will increase their spend on marketing technology & services in 2017 source
  60. 50% of search queries are four words or more source
  61. 52% of marketing professionals globally name video as the type of content with the best ROI source
  62. Organic traffic can increase asmuch as 111% by simply updating & republishing old blog posts with new content and images source
  63. Almost 50% of internet users look for videos related to a product or service before visiting a store source
  64. On average, inbound leads cost 61% less than outbound leads source
  65. 46% of marketers say photography is critical to their current marketing and storytelling strategies source
  66. 200M mobile users installed ad blocking technologies in 2016 source
  67. Visual content is 40X more likely to be shared on social media than non-visual source
  68. 300 hours of video are uploaded to YouTube every minute source
  69. It would take 158 years to view one day's worth of global Snapchat feed #TMI source
  70. Personalized subject lines increase email open rates by 26% source
  71. 47% of people expect a web page to load in 2s or less #HurryUp source
  72. LinkedIn has 433M members #ImAvailabeForCoffee source
  73. Only 49% of marketers drive content aligned with the buyer’s journey source
  74. Social sharing buttons in email increase click through rates by 158% source
  75. 74% of companies are increasing lead quality & quantity with content marketing source
  76. 2 people join LinkedIn every second source
  77. Nearly half of consumers won’t spend time with branded content if it’s not relevant to their interests source
  78. Buyers who view video are 1.8X more likely to purchase than non-viewers source
  79. Nurtured leads will make 47% larger purchases than non-nurtured leads source
  80. Instagram reaches 150M users daily #Bored source
  81. 81% of millennials on Twitter view the app at least once per day source
  82. 40% of LinkedIn members use the site daily source
  83. Video will account for 85% of US internet traffic by 2019 source
  84. Ellen Degeneres' famous 2014 Oscar selfie is the most retweeted tweet (3.3M times) #TMZ source
    oscar selfie

  85. 90% of marketers are most concerned with engagement & tactics source
  86. 76% of all global desktop search traffic is on Google source
  87. Voice search has increased 700% since 2010 source
  88. 60% of consumers feel more positive about a company after reading their custom content source
  89. Mobile & tablet eCommerce will reach $293B by 2018 source
  90. A 1s load delay results in a 7% decrease in conversions source
  91. 10% of all search is voice #SiriTranslationFails source
  92. 72% of organizations calculating ROI say their marketing strategy is effective source
  93. 84% of small businesses using mobile marketing methods report increases in new customers source
  94. In the last 12 months, Facebook video postings have globally increased 75% source
  95. 74% of US companies with 100+ employees will use Instagram for marketing in 2017 source
  96. 50% of digital marketers will use live video as a social media strategy source
  97. Infographic marketing increased 800% in 2016 source
  98. Facebook posts with images see 2.3X more engagement than those without images source
  99. 15% of Google searches have never been searched for before source
  100. Colored visuals increase a viewer's willingness to read a piece of content by 80% source
  101. 96% of new smartphones sold are either iPhone or Android Devices source
  102. Consumers top personalized digital experiences are Amazon (55%), Google (39%), and Facebook (38%) source
  103. Email open rates via mobile have increased 180% in the last 3 years source
  104. 93% of Pinterest users plan or make purchases via the platform source
  105. 72% of marketers surveyed said relevant content creation was the most effective SEO tactic source
  106. 74% of all internet traffic in 2017 will be video source
  107. 93% of smartphone users report that they’ve looked at their devices within 3 hours of waking up source
  108. 59% of Instagram users are 18–29yo source
  109. 90% of online users trust reviews source
  110. 6,000 Tweets are sent per second source

View these stats in slide form with this presentation by Digital Summit:

See the slides




<< Back to blog