4 Podcasts to Help You Be a Better Marketer
With so many outlets for information sharing, it's hard to know where to find quality content. We thought we would point you in the right direction with a list of our top marketing podcasts. Podcasts are one of our favorite ways to keep up on marketing best practices. It's just so easy to listen in the car on the way in to work. Plus, that gets our minds turning so we are ready to get rolling when we arrive at the office.
The following four podcasts have greatly helped us understand the best ways to market on social media, improve our content marketing, and generally just keep up on marketing news. We hope you find them as helpful as we have!
This podcast covers a blog post Sonia wrote a few years ago where she shares "evil" (re: actually actionable) tips to improve your marketing.
When it comes to headlines, Copyblogger is king. Sonia goes through her "ingredients" for engaging headlines in this podcast.
Google updates their algorithm and the world of marketing falls all over itself in an attempt to to keep their search rankings up and not get flagged for spam. Sonia gives some major tips for your marketing you can do now to be prepared for any updates in the future.
Copyblogger is a big fan of the writing concept killer vs. poet. William Maynard of the Bates agency once wrote that “… most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.” Copyblogger advises you be both while writing copy.
Humans program machines, so the chance of biased aritifical intelligence is... high. Marketing over Coffee discusses this, Google Analytics, and Amazon Smile in this podcast episode.
Jonathan Pellegrin is interviewed about his book and the story behind it, The Art of Selling the Family Business. Much like the book, the podcast is full of thoughtful advice about selling. Thought it's tailored to those who are selling the actual business, much of the advice is applicable for any type of sale.
Josh and Chris discuss Chris' "golden cookbook." This is a collection of items, processes, and other resources Chris shares with his customers regarding their own projects. This is a great idea for any markerter, so listen to this podcast to find out how to start your own.
A mission-driven company is a company that puts ideals and goals first. Ruben Pressman, the founder of Prescence, talks about what "mission-driven" meant to his team, the product they created, and how they marketed it.
Vivek Ravinskar is the founder of hackerrank.com. In this episode, he takes us through his story as an entrepreneur and gives a lot of insightful advice any marketer can benefit from.
How many failures does it take to succeed? This question is explored with David Darmanin, the CEO of Hotjar. David discusses how his jobs as a marketer contributed to his ultimate success today.
We hope this list serves you well as you work to improve your marketing skills. Have any podcasts you'd like to share? Let us know!