Glossary of Resources from Digital Summit Detroit

Glossary of Resources from Digital Summit Detroit

Oct 31, 2017 by Lisa Lemons

After attending Digital Summit Detroit in September, we were sent home with pages and pages of resources to check out. Now, we've finally organized all of the websites, book recommendations, and services into a glossary, and we're sharing it with you!

Below, you'll find a long list of valuable resources named by Digital Summit's presenters. Browse through the links for content, email, and search tools that will help you up your digital marketing game.

Note: Glossary is in no particular order. Well, besides alphabetical.

Tiny Blue Book!


5 KPIs All Content Marketers Should Know
Understand the five major metrics you should be looking at regularly.

Answer the Public
A free keyword research tool that shows you what people are asking about a certain topic. Great for generating content ideas.

Content Marketing Works
290-page content marketing book by Arnie Kuenn that goes into an 8 Step Process to frame your efforts.

Your Content Marketing Checklist
A checklist to help you create a strategy checklist for your content marketing.

A New York Times bestseller by Jay Baer. In Youtility: Smart Marketing Is about Help not HypeBaer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.


Tiny Green Book


Adobe Email Marketing Survey
Insights from Adobe Campaign’s third annual consumer email survey.

Rival Explorer
Search and view a large collection of emails, including welcome, abandoned carts, and entire campaigns from various companies.

Really Good Emails
A collection of... well, really good emails!


5 Email Marketing Myths Busted at Digital Summit
Our blog post on the things we learned from Digital Summit about email marketing.

Tiny Purple Book


Barracuda Digital Panguin Tool
A tool to help analyze drops in rankings and explain why they happened. Use it when you're affected by a new algorithm change from Google.

Bing Keyword Research
Bing's search marketing Keyword Research tool. A part of Bing Webmaster tools.

Bruce Clay's SEO Page Analyzer
A single page analyzer for SEO.

Demographics Pro
Analytical data on the demographics of your social audience.

Google Analytics Checklist
The complete checklist of resources for setting up your website tracking correctly.

Anaylyze your site's speed and find out how to make it faster.
A free long-tail keyword research tool that suggests comprehensive lists of phrases you can use in your PPC campaigns, SEO, and article writing.
A browser add-on that gets search volume, CPC, and competition data for almost all of the keyword research tools out there.

KSP Tool
Provides keyword statistics, showing daily approximations of a keyword's popularlity derived from monthly statistics.

A link index database. Find your backlinks or competitors'.

Screaming Frog
An SEO crawler that you install locally. It evaluates your SEO and exports a spreadsheet of relevant information. Recommended by multiple presenters.

Create a search scenario and then ask your friends to type in keywords they'd use to find the answer.

SEO Chat on page
Analyzes the SEO on-page within the page's source code.

SeoStack Chrome Extension
Extension to help you find long-tail keywords.

A search engine that provides suggestion services from all the major providers in one place.


A series of free statistical reports surrounding digital marketing.

The Best Practice Litmus Test
3 items to consider before implementing an industry “best practice.”

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