Guest Post: The Importance of Lead Validation

Introducing a New Study from Straight North

Mar 13, 2017 by Emily Gunderson

​Our friends at Straight North have recently completed a comprehensive study on the importance of validating sales leads. Read on for a quick word from Straight North COO Aaron Wittersheim, followed by a slideshow presentation of the study and its results.

If you’ve ever planned a wedding, you know how important it is for guests to RSVP. Without an accurate headcount of who will be attending, you might end up booking a venue that’s either too big or too small, and you might end up with too much or not enough food. The same principle applies to Internet marketing, where unless you know exactly how many of your conversions are true sales leads, you run the risk of wasting resources chasing down dead ends.

The following presentation illustrates why lead validation needs to be a piece of any Internet marketing campaign because it separates the true leads from conversions that fall into different categories. Once you have an accurate headcount of your leads, you’ll be able to plan for the future with greater effectiveness.

Importance of Lead Validation Study by Straight North.

Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.


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