Infographic: How to Expand My B2B Business Into E-Commerce
Brought to you by Straight North and CDI Technology.
If your B2B business doesn’t have an Internet presence yet, you’ve most likely run out of excuses not to be by now. It’s no longer a novelty for businesses—counting B2B businesses—to have an e-commerce presence. Those that don’t are missing out on some noteworthy opportunities. Over half of all Internet users have reported making a purchase online in 2016, and that includes your B2B customers.
As important as growing into e-commerce can be for your B2B business, the process needs to be handled with care. It isn’t enough to simply slap together a website just for the sake of being on the Internet. An e-commerce site needs to be built to make the process of purchasing your services or products online as useful as possible for customers. That means being knowledgeable of the best practices in terms of implementing technology, designing the site, and optimizing the customer experience to achieve the best results.
For instance, your e-commerce site should incorporate:
- scalability, so the site is easy to navigate on all devices
- a web analytics platform that will provide you with actionable data to track conversions and optimize your site
- professionally sourced content, such as photos and copy
- an organized structure that is easily searchable
Making an easy-to-use e-commerce site also means building in protections for your customers to keep their sensitive data safe. This includes the use of data backup systems, security certificates, and security software to prevent cyber attacks. These and other tips can help you build an e-commerce presence that will likely enhance your business and help you better serve your customers.
It’s time for your B2B business to make the leap into the digital world. The checklist below by CDI Technology contains these and many other guidelines to help bring your B2B business into the world of e-commerce without making some of the most common mistakes that trip up companies during the conversion.