Where Does the Time Go? Studying Mobile Usage Traffic
Brought to you by Playmobi.
The average person spends over four hours per day on their mobile devices and smartphones. Assuming you sleep and eat on average eight hours a day, it means you spend 25% of your precious waking moments glued to your phone or tablet. With market penetration growing steadily, 44% of the world’s population will have a mobile device by the end of 2017 and is expected to reach nearly 60% in the next 5 years. That’s 3 billion users spending a lot of their valuable time resources using their mobiles.
Considering the staggering global traffic amounts, it's important for marketers, brands, and businesses to know where this traffic leads. In affect, where do we spend a quarter of our time? According to the Playmobi, here are a few:
Internet Browser Usage
Out of the 4+ hours we spend on the Internet from mobile per day, less than 1 is spent on mobile browsers. That being said, we do spend nearly 50 minutes daily, on average, browsing the Internet from our handheld devices. A lot of that time is spent looking for answers through search engines.
We all turn to our devices for the answers to almost any question we might have. When it comes mobile usage, search engines account for a lot of the time we spend online. Google, Yahoo, and Bing are some of the most common. In the case of Google, over 623 million mobile searches and over 125 million voice searches are made every day.
Another huge mobile traffic segment is the gaming sector, specifically mobile games. Mobile games account for a lot of our used time online and top games are some of the most used and profitable mobile usage platforms in the world. Games like CandyCrush, Game of War, Clash of Clans, and Clash Royale are played by millions daily. To give you an idea, over 600 million rounds of CandyCrush are played each day, generating over 2 million dollars in revenue.
The apps that keep us connected and allow for cheap over-the-Internet communication are another large volume traffic and time draw. Mobile apps, including WhatsApp, Facebook Messenger, and Line, have made the world smaller by making it possible to speak to anyone, anywhere. WhatsApp, one of the sector's leading platforms, sees traffic of 42 billion messages sent, 1.6 billion photos shared, over 100 million voice and 50 million video calls daily. With no bill-for-use, these services have become the go-to form of communication for a generation.
Mobile-ready streaming sites, especially YouTube, account for a lot of mobile usage. YouTube gets 1.4 billion video views daily from mobile users. Other major traffic areas are social media, especially video-driven apps and platforms, including Instagram, Facebook, and SnapChat. Social media giant Facebook expects 90% of its content to be video-based by 2018.
Of course, other apps are also used daily to better our lives. Apps like Uber or Etsy have made mobile solutions for their niche sectors. They do get traffic, but it’s nothing compared to the above mentioned time vacuums that command the majority of mobile traffic usage worldwide—in short, where the time goes.
See a sneak peak of Playmobi's infographic below.