What is a CRM?

While “CRM” is often used as a technical term for a system that manages lead data, at its core, it’s all about business relationships. CRM stands for Customer Relationship Management. CRM systems act as databases that house all of your customer records so you can manage your relationships with customers and leads and ensure they’re getting the attention they need.

Does my business need a CRM?

Before we get into all the goodies CRM systems have, let’s discuss the ways your business currently handles sales leads. We’re guessing it’s a spreadsheet, right? Or perhaps you rely on an email service provider, like Outlook? Please don’t tell us you’re still using a rolodex! If your system just isn’t working for you anymore, a CRM is likely just what you need. Here are a few ways a CRM can help your business: