What is Lead Nurturing?

Lead nurturing is communicating consistent and meaningful touches with viable prospects who are not at the buying stage yet. Since only 25% of leads are legitimate and should go to sales the other leads need to be kept back and nurtured until they are ready to move on.

In other words, if you contact leads that are not ready to buy and push them into making a decision right away, you will likely lose them. Lead nurturing gives you the ability to deliver relevant messages over a set amount of time to engage the consumer at the right time.

Why Nurture Leads?

Studies show that targeted and segmented emails perform better than mass email communications. Lead nurturing enables you to tie a series of emails to a specific activity or conversion event.
Lead nurturing makes your marketing efforts smarter. Using what we know about the leads we will segment them into groups to tailor the message and timing that makes the most sense.

  • Stay top of mind – Delivering timely consistent communication helps build brand trust.
  • Segment messages- Sending your customers messages that align with their product interest will help build brand awareness.
  • Learning about what interests your leads- By presenting different questions or types of content and seeing who responds to what you can qualify leads and set yourself up for conversions.
  • Shorten the sales cycle – Nurtured Leads have a 23% shorter sales cycle.