What is Marketing Automation?

Marketing automation effectiveness depends on getting the right message to the right person at the right time. MarketNet helps you segment your marketing database so you can develop messaging that does just that. 75% of the ears that hear your message and respond in some fashion are really not ready to talk with a salesperson. Marketing Automation lets you record certain activities and send communications and offers to further engage prospects and customers based on their ongoing behavior and interests.

Marketing Automation

Ongoing behavior (in our world, this includes both online and offline activities) determines what, when and how you communicate and engage with your audience. Behaviors and activities help deliver the right content at the right time. Even the absence of behavior or engagement can be considered a trigger that moves someone to re-engage dormant prospects.

Starting a marketing automation program can be daunting; it is not a one-size fits all solution. MarketNet will help you find your most compelling assets, set up your content matrix and campaign flow to maximize your lead potential.