MarketNet's CSRs make roughly 1,200 calls each week.
Despite all the great tools tailored to move prospects toward a sale, we’re still on the horn. We have a full-time staff of outbound sales associates trained to obtain the most complete contact information. They will further qualify the prospects, as well as complete valuable project and timing information in the lead record. That way, your sales staff can focus their time on the hottest leads.
Our customer service representatives (CSRs) have access to lead details inside incommand while making calls. They can add notes and change a lead’s status, qualifying them with great accuracy and reporting back to you with the results. Tele-qualification also ensures your lead contact info is up to date. By getting on the phone, our CSRs find out if your leads are still on the other end, and get them out of the system if they’re not.
How It Works
The tele-qualification process can work a few ways. First and foremost, our CSRs need a list of prospects. One way to acquire a list is to search certain lead criteria in incommand. For example, if you’d like to do a calling campaign informing leads of a special event held at one of your dealers, we can search for leads that fall in the dealer’s territory and add them to the call list. We can even search by recent lead activity—the criteria is up to you.
Next, we can help you provide an efficient script for our CSRs to follow which outlines the goals of the call, specific phrasing to use, and next steps for interested leads. Once a script is in their hands, our CSRs start dialing and your work is done!
Once the campaign is complete, we’ll report back with data on how many calls were answered, how many leads were converted, and more.
One Step Further
Our CSRs take qualifying your leads one step beyond making phone calls. Leads that couldn’t be reached via phone and those with more questions receive an email from our CSRs. This extra step is especially important since 80% of calls go to voicemail and 90% of first-time voicemails are never returned.
Adding another medium of contact to calling campaigns ups the likelihood of engagement with your leads. Sometimes it’s just a little extra effort that makes all the difference.
Our highly skilled CSRs range from 4 to 15 years of experience and are well-versed in qualifying leads from various sources. They spend roughly 60 hours each week making lead qualification calls, which nets out to about 1,200 calls per week. As communication standards continue to change, our CSRs continue to refine best practices for the best time of day to call, best day of the week to call, and best greeting to get through to the right contact.
Passing off calling campaigns to our CSRs saves valuable time for your salespeople. Plus, our team can qualify leads as marketing-ready, saving them for possible conversion later on. With our tele-qualification process, you can make all of the decisions, and our friendly staff will do the dirty work.